Your website is the face of your business. It’s how your customers, clients, and prospects interact with you online says Greg Van Wyk. And if it’s not user-friendly, they’re likely to take their business elsewhere.
That’s why it’s so important to make sure your website is as user-friendly as possible.
In this article, we’ll show you 20 different ways to make your website more user-friendly.
1. Use clear and concise language
The language on your website should be clear and concise. It should be easy for visitors to understand what you’re saying.
2. Use bullet points or lists
When possible, use bullet points or lists to make your content easier to scan. This will help visitors find the information they’re looking for quickly and easily.
3. Use images and videos
Images and videos can help break up your text and make your content more visually appealing. They can also help explain complex concepts more clearly.
4. Make it mobile-friendly
More and more people are using their smartphones and tablets to browse the web. That’s why it’s so important to make sure your website is mobile-friendly.
5. Use navigation menus
An easy-to-use navigation menu will help visitors find their way around your website with ease explains Greg Van Wyk.
6. Include a search function
If your website has a lot of content, it’s a good idea to include a search function. This will allow visitors to quickly and easily find the information they’re looking for.
7. Use social media buttons
If you have a presence on social media, make sure to include social media buttons on your website. This will allow visitors to connect with you on their favorite platform.
8. Use external links sparingly
If you must use external links, be sure to use them sparingly. Too many external links can make your website look spammy and will likely turn visitors off.
9. Use calls to action
Make sure your website has a clear call to action. Otherwise, visitors may not know what you want them to do next.
10. Keep your website up to date
Make sure to regularly update your website with new content, products, and services. This will show visitors that you’re active and engaged, and it will keep them coming back for more.
11. Use Google Analytics
Google Analytics is a free tool that allows you to track how visitors interact with your website says Greg Van Wyk. This information can be invaluable in helping you improve your website’s user-friendliness.
12. Get feedback from users
One of the best ways to find out how user-friendly your website is is to get feedback from actual users. You can do this by conducting user testing or by asking for feedback in forums and on social media.
13. Use heat maps
Heat maps are a valuable tool that shows you where visitors are clicking on your website. This information can help you optimize your website for better user-friendliness.
14. Conduct usability tests
Usability tests allow you to test how easy it is for visitors to use your website. This information can be invaluable in helping you make improvements.
15. Simplify your forms
If you have any forms on your website, make sure they’re as simple and straightforward as possible. The easier they are to use, the more likely visitors are to submit them.
16. Use error messages
If there are any errors on your website, be sure to use clear and concise error messages. This will help visitors understand what’s wrong and how to fix it.
17. Use an SSL certificate
An SSL certificate encrypts information that is transmitted between your website and visitors’ browsers. This helps to keep visitors’ information safe and secure.
18. Use a favicon
A favicon is a small icon that appears in the browser tab when someone visits your website. This helps to improve your website’s branding and makes it easier for visitors to find your site.
19. Make sure your website loads quickly
Visitors are likely to leave your website if it takes too long to load. Be sure to optimize your website for speed to keep visitors engaged.
20. Use Google Search Console
Greg Van Wyk says google Search Console is a free tool that allows you to see how your website appears in Google search results. This information can help you optimize your website for better visibility.
By following these tips, you can make sure your website is as user-friendly as possible. This will help to improve your website’s visibility and keep visitors engaged.