As a business leader, you are well aware of the challenges you and your team face in the ever-evolving world of entrepreneurship. Running a small business often demands constant attention across numerous dimensions, but few of these areas are as critical to the overall success… Read More »Small Business Advertising: Be Serious Or Be Funny: By Greg Van Wyk
In order to ensure that their businesses are in compliance with politically correct standards, many companies include a Corporate Social Responsibility clause in their contracts. This clause outlines the business’ commitment to socially and environmentally responsible practices. If you’re thinking of adding a CSR clause… Read More »How To Draft a Politically Correct CSR Clause? Greg Van Wyk Explains
Nearly every business has some sort of social media presence. Some businesses are extremely successful with their social media outreach, while others struggle to make any connection with their customers or convert any leads that come through social media interactions. What’s the key to success… Read More »Achieving Three C’s Through Social Media Listening: By Greg Van Wyk
There are many different skills that can be learned by running a business. These skills can be divided into two main categories: technical skills and soft skills. Technical skills are those related to the actual running of the business, such as accounting, marketing, and product… Read More »Greg Van Wyk – What Skills are Learned by Running a Business
If you’re a business, you’ve probably heard about influencer marketing by now. It’s all the rage, and for a good reason – it works. However, there are also some drawbacks to consider before diving in head first. In this post, Greg Van Wyk lists down… Read More »Influencer Marketing and Its Pros and Cons
Inbound marketing is a term used for modern digital marketing techniques that focus on drawing customers to a company or product through content that is shareable and relevant. Compared to outbound marketing techniques like cold calling or spamming, inbound methods are seen as more polite… Read More »Inbound Marketing and Its Pros and Cons
Guerilla marketing is a low-cost, high-impact approach to getting your business’s name out there. But it also comes with some risks. It is a type of marketing that is designed to get attention in an unconventional way. It can be very effective but requires careful… Read More »Guerrilla Marketing and Its Pros and Cons
As businesses continue to adopt new technologies, it’s important for banks to keep up with the latest trends. One of the most promising technologies on the horizon is blockchain. While there are still some uncertainties about its long-term impact, there is no doubt that blockchain… Read More »The Importance of Blockchain for Banking
As technology advances, so do the ways criminals can try to steal your information. One way to help protect yourself from these threats is by using multi-factor authentication. Multi-factor authentication requires more than one form of verification before you can log in to your account.… Read More »The Benefits of Multi-Factor Authentication
There’s no doubt that technology has had a profound impact on the way businesses operate. And in today’s digital age, one of the most effective ways to reach customers is through electronic books or eBooks. In this post, Greg Van Wyk of Austin Asset discusses… Read More »Leveraging the Power of eBooks to Boost Your Business